Bill Burton is President/COO of the Detroit Radio Advertising Group. Burton's primary responsibility is to $ELL RADIO at the decision-making level. He puts on presentations on "WHY RADIO" around the Nation. He's known for his crazy stunts and attention-getting ways. He believes in Radio and sells it at all levels with a passion.
born and raised in Detroit. He holds a
degree in Business and Economics from
Michigan State University. He attended law
school at the University of Michigan until
called to the service in the Army as a
company commander. He began his career
in sales at the nation's biggest paper
jobber, followed by five years at 3M.
Bill started his path in radio as a salesperson at Eastman Radio -- then the largest independent radio rep firm in the nation, headquartered in New York City. As his career progressed, he went clear to the top as President/Chairman of Eastman. Burton says you can skip all the fancy titles and call him a
Product Mover, People
Builder and Cheerleader.
Well-respected in the broadcast community, Bill has received numerous industry awards, most recently
the 2005 Adcraft Hall of Fame, Radio Ink's Broadcaster of the Year and the coveted Kevin B. Sweeney National Award. He was inducted into the Michigan Broadcast Hall of Fame in 2002.
In 2004, Bill was honored with the Lifetime Achievement Award from Michigan State University's Broad College of Business and the Broadcast Foundation's prestigious Pioneer Award.
Bill is a
swimmer and runner, completing the Boston
Marathon. He and his wife, Carol, live in
Bloomfield Hills, Michigan; he has two
daughters, Debbie and Kerrie.
well known for his signature line "Be
Fabulous. " It is his way of
encouraging others to "Be The Best They
Can Be." Those who know him will agree
his enthusiasm is boundless, his energy
extraordinary and his love for Radio is